Simi is the Spotify Equal Africa music programme ambassador for July. Spotify the Global streaming giant, made this announcement on Tuesday 5th July, 2022. The announcement comes after the release of her latest album “To be honest” (tbh) released in June.
Simi joins other Nigerian artists, Tiwa Savage, Ayra Starr, Asa, and FAVE to be part of Equal Africa Programme. The program aims to spotlight and amplify the voices of talented African female artists making waves in the music scene.
Simi is the second African artist after Tiwa Savage to be named as an Equal Global and Equal Africa artist.
On the announcement, Singer Simi says
“Striving and thriving as a woman in a male dominated industry has taken years of practice to master.”
“You go from being scared of it, to being intimidated by it, to being brave enough for it and then finally, to conquering it. I’ve almost always had to do way more than my male peers to prove myself. But, because of my love for music, I have been relentless and proud to do this work.”
“I certainly hope, with all my heart, that the women who continue to come after me find it easier to shine in the way they deserve.”
Further speaking on the announcement, Spotify’s Head of Music for sub-Saharan Africa, Phiona Okumu has this to say;
“We are proud to welcome Simi to the EQUAL programme, and we’re so excited to see where her talent continues to take her from strength to strength,”